Ubersuggest Review – Keyword Ideas for Content Strategy _ Production

Ubersuggest Review: Features, Pricing & More


One great way to gain more organic SEO traffic is to rank for specific keywords.

To do this, you’ll need to conduct extensive keyword research to learn what is most important in your industry and for your audience.

There are many keyword research tools to choose from, and new ones are always being innovated.

In this article, the new, Ubersuggest SEO software will be our main focus. Are you interested to know what this software has to offer? Read more to find out!

What is Ubersuggest?

No, it has nothing to do with Uber, the tech company. Ubersuggest is designed by Neil Patel and his SEO agency.


This is worth mentioning because he’s considered an expert in this field. When an expert in the field develops software like this, it’s even better because he understands what SEO teams really need.

This could be a plus because it would mean that every tool in Ubersuggest can meet the SEO needs that other platforms may miss.

With that said, here’s an overview of what Ubersuggest actually does for its users. This software is designed to help users drive more organic traffic to their websites, rank higher on search engines, and improve their SEO. 

This is done using many strategies and tools that will be further analyzed in this article. Let’s see what Ubersuggest is really made of!

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Domain Overview

This feature enables users to analyze their domains and the domains of their competitors.

This is unlike other domain checkers that simply give it a domain rating and leave it at that. This tool goes the extra mile.


Domain Overview analyzes:

  1. Organic keywords
  2. Paid keywords
  3. Total website traffic
  4. Paid ad cost

With this detailed information, you can get a deeper understanding of your domain and your competitors’ domain strength.

This can be particularly useful for those of you who take an analytical approach to your SEO strategies.

When it comes to analyzing the organic keywords for a domain, Ubersuggest provides insight into the total number of keywords that each site ranks for in the Google search results.


This is helpful for analytical purposes, however, it doesn’t necessarily mean that the websites that rank the highest for keywords actually generate a lot of traffic. Despite this, it’s still a good amount of data to have in your back pocket.

The domain overview tool has another feature that analyzes website traffic specifically. This tool can be used to analyze your personal domain or your competitor’s domain, that’s up to you.

Traffic Overview

It really gives you a clear understanding of the overall domain authority based on specific elements of traffic, backlinks and keywords. What a great way to approach this!

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Top SEO Pages

When it comes to keyword research, you’ll often find that some keywords are extremely difficult to rank for.

Ubersuggest gives users the chance to see the specific websites that are ranking the highest for keywords.

Keyword Overview

You’ll get an insight into:

  1. The specific keyword it is ranking for
  2. An analysis of the general trends
  3. Search volumes
  4. Estimated visits
  5. CPC
  6. Buyer intent
  7. Ranking probability

Ubersuggest offers users clarity. Not only will you understand which competitors are ranking for keywords, but you’ll also be able to see search volume, ranking probabilities and more.

Keyword Suggestions

Once you understand what your competitors are ranking for, you can start your own keyword research for your website.

Keyword Ideas

Ubersuggest makes this process simpler by offering a keyword suggestion tool that guides you through.

The keyword suggestion tool shows you:

  1. Keyword trends
  2. Specific keywords to rank for
  3. Search volumes
  4. CPC
  5. Paid difficulty
  6. SEO difficulty

On top of this, the tool will offer suggestions based on your competitors and what people are searching for on the Google search engine. Neat, huh?

When you choose to further analyze SEO difficulty, you can click on it and get insight into the top 100 highest ranking pages for that specific keyword.

Along with that data, you get insight on how many links, social shares, and estimated traffic those pages are receiving.

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Keyword Overview

It’s called keyword overview, but it should have been named keyword details because it does more than just give you an overview.

It gives you a SERP overview of your competitors’ pages and details that help you know how to match up.

When this element is included in keyword research software like this one, it opens a world of possibilities for SEO teams. Now you’re not guessing because you have detailed data to build your SEO and keyword strategies.

Content Ideas

Many keyword research software gives incredible insight into keyword trends, but they rarely offer content ideas.

This is where Ubersuggest comes in. This feature enables its users to analyze which content gains the most clicks and backlinks for their niche.

With this kind of information, you can build a strong content strategy!

Here’s what you’ll find with the content idea tool: 

  1. SEO rank
  2. URL SEO title
  3. Root domain link
  4. Number of clicks
  5. Domain authority

Content Ideas

This tool gears you up to write content that people will actually read. It will also help you prepare the best content strategy for your niche!

Another cool element to this content idea tool is the filter. You can use this filter to exclude certain keywords and include the ones that are specific to your niche.

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Using the filter option, you can also choose which social media platforms you want to analyze the content with. You can choose a minimum number of Facebook shares for example or you can choose to exclude Pinterest content from your content analysis.


This further customizes the user experience which is always a good thing since there are millions of blogs out there with very niche topics.

If you work in SEO, you’d know that one of the most important elements to improving your domain authority are backlinks.

Link building strategies are a great way to come up with plans to improve your link profile. Some people do this by reaching out to other websites to link to them, etc.

Ubersuggest takes the guesswork out of link building. It will show you the exact pieces of content that people are linking to.

Backlink Data

This is super useful because it means that you can reach out to those specific websites to ask for more backlinks.

It’s also a great tool to use when you are trying to develop a link building strategy for your website.

With a clear understanding of which links are impacting your rankings the most, you can dramatically improve your backlinks.


The backlink data tool shows you everything you need to know about your content, who’s linking to it, and how it’s improving your ranking.

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Site Audit

Ubersuggest makes it possible to run SEO audits of your website. Once the audit is done, you get insight and recommendations on how to improve your SEO-health and it also shows you what is wrong with your current SEO.

SEO Analyzer

The SEO audit analyzes:

  1. On-page SEO score
  2. Organic monthly traffic
  3. Organic keywords
  4. Backlinks
  5. Health check
  6. Critical errors
  7. Warnings
  8. Recommendations

Running an SEO audit is always a good way to start when you want to the process of improving your website’s SEO. It gives you a good starting point to know what’s wrong and what needs to be done for improvement.

This is crucial when it comes to setting goals and building SEO strategies. More specifically, the on-page SEO score, for example, analyzes 100 pages from your site and assigns an overall score.

In the SEO audit report, critical errors analyze the main issues on your website.

Critical errors can include:

  1. Duplicate content
  2. Blocked pages
  3. Low word count
  4. Multiple meta tags, etc

When you get to this section of your SEO audit, it’s helpful to analyze them each individually to have a better understanding of what’s wrong and how you can fix it.

Health Check

Keep in mind that whatever is indicated as a critical error can make or break your SEO, but things that are under the warnings sections are less critical.

That doesn’t mean, they should be neglected, it just means that the critical errors should be your top priority.

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Ubersuggest is a free keyword research tool that can be used as a chrome extension or as full-on SEO software.

There are paid and free options available. Unlike other SEO software available on the market, Ubersuggest isn’t overpriced, and the free option gives users access to a lot of features.

Here’s what you get with the free option:

  1. Full access to historical data
  2. Access to a wide range of keywords
  3. Access to content ideas reports and top pages info

These are recent changes that were made by Neil Patel because he wanted to support small businesses that were hit hard by the pandemic. But there is an option to subscribe to the monthly payment plan that ranges from $29-$49 per month.

The individual payment plan starts at $29/month and is ideal for individuals who want to drive more traffic to their websites.

Here’s what you get:

  1. 100 reports per day
  2. 3 projects
  3. 100 tracked keywords per project
  4. 1,000 pages crawled per Site Audit

The business payment plan starts at $49/month and is ideal for companies or freelancers who have more needs.

Here’s what you get:

  1. 300 reports per day
  2. 7 projects
  3. 150 tracked keywords per project
  4. 5,000 pages crawled per Site Audit

The enterprise payment plan starts at $99/month and is best suited for large businesses.

Here’s what you get:

  1. 900 reports per day
  2. 15 projects
  3. 200 tracked keywords per project
  4. 10,000 pages crawled per Site Audit

For those of you who don’t want to pay monthly subscription fees, you can choose the lifetime payment plan that saves you about 90%.

For lifetime subscriptions:

  1. Individual: $290
  2. Business: $490
  3. Enterprise $990

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Pros & Cons of Ubersuggest

These are the Pros of using Ubersuggest

  1. It’s incredibly affordable
  2. Advanced keyword research
  3. Advanced backlink data reporting
  4. Great user experience

These are the Cons of using Ubersuggest:

  1. The Content Ideas feature isn’t fully developed
  2. Low level of precision (data isn’t measured in real-time)
  3. Many features are still under development

Final Verdict

Ubersuggest has a great deal to offer. It’s also incredibly affordable because, in comparison to other SEO software like Ahrefs or Moz, it’s incredibly cheaper!

The final verdict is: Ubersuggest scores 90%

Take some time to try it out yourself since the free option offers many features and see if you like it. If you want other alternatives, you can try out Ahrefs or Moz that are also excellent SEO tools.

If you liked this tool, then you can sign up for Ubersuggest here.

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